3 Levels of Understanding Your Customers

Retail talks

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Research from 2022 shows that customers are more likely to switch brands more quickly. This indicates the importance of the relationship between the customer and the brand itself.
However, did you know that there are three main levels when it comes to connecting a customer with a brand? Well, that's exactly what we have talked about in our Retail Talk with a fantastic guest – Mitul K. Jain, founder & CEO at refive.

Darko Pavic

Darko Pavic is a retail technology and fiscalization expert with more than 28 years of experience in international POS systems, retail compliance and software architecture. His current work focuses on fiscalization, e-invoicing, compliance intelligence, machine-readable regulation and the responsible use of AI in compliance-critical systems.

https://darkopavic.xyz