There are many great trade shows on the international stage, especially in retail and retail technology. EuroCIS is definitely one of the most important, particularly for the European market.
After each show, you can find plenty of information about the latest products and innovations on display. But what you rarely get is the real experience of the exhibitors, the behind-the-scenes insights.
Did we sign any contracts? How does it fit into our overall sales and marketing strategy? Was it truly successful? What are our suggestions for improvement?
Mitul and Darko tackled these questions and more on the final day of the show. As long-time exhibitors, they shared their honest experiences from EuroCIS over the years.
And of course, they answered the big question: Will they be back next year?
