Darko Pavic - Global Retail & Fiscalization Expert

Will AI Take Your Job — And Should You Still Go to University?

For students and young professionals, the real lesson from the latest labour-market reports is not to fear artificial intelligence, but to learn faster, build judgment, and use the technology to become more valuable than a machine alone.

The labour market is changing, not disappearing

The fear of an AI job apocalypse is understandable, because almost everyone has now seen a machine write, code, summarize, translate, design, analyse and answer with a speed that no human can match. The first emotional reaction is fear, and the first business reaction is often experimentation with cost reduction, because companies naturally look at every powerful tool and ask whether it can make operations cheaper. Yet the two reports that matter most in this debate, the World Economic Forum’s Future of Jobs Report 2025 and Goldman Sachs’ analysis of the AI labour-market shock, do not describe a world in which work simply disappears. They describe a world in which work is reorganized, skills are repriced, some roles decline, other roles grow, and the people who adapt fastest improve their position.

The World Economic Forum projects 170 million new jobs by 2030 and 92 million displaced jobs, which results in a net increase of 78 million roles even while roughly 22% of today’s jobs are disrupted. Goldman Sachs, looking more specifically at the United States, expects a meaningful but not catastrophic transition in which around 9% of workers, roughly 15 million people, may need to move into new roles over a 10-year period as AI is adopted across the economy. These are not small numbers, and it would be irresponsible to ignore them, but they are also not numbers that justify telling young people to stop studying, stop developing themselves or give up before they even enter the labour market.

The more serious conclusion is that the labour market is doing what it has always done, only now with a technology that feels more personal because it touches cognitive work, language, analysis and creativity. Job roles have always disappeared. Many decades ago, repairing umbrellas was a real craft, and people made a living with the patience and skill required to keep everyday objects alive. Today almost nobody repairs an umbrella, because the economics changed, consumer behaviour changed and the product itself became disposable. The person who once repaired umbrellas either learned something new and moved into another activity, or lost their place in the labour market because the world did not preserve the old role for them. AI is not different in principle, even if the speed, scale and emotional shock are much greater.

The hype has created fear faster than the data can confirm it

AI has created panic because the technology is visibly powerful and because the hype around it has been pushed into almost every business conversation. Companies add AI to products, strategies, pitch decks, internal projects and investor narratives, sometimes because it creates real value and sometimes because nobody wants to look slow while competitors appear to move faster. In that environment, some layoffs will be explained with AI even when the real reason is weaker demand, investor pressure, restructuring, overhiring in previous years or simple experimentation with automation. The argument that AI made a job unnecessary can be true, but it can also become a convenient explanation before the facts have caught up with the narrative.

Goldman Sachs makes exactly this distinction by saying that AI is already visible in a few sectors, especially technology, management consulting and graphic design, where the bank estimates a current drag of around 10,000 to 15,000 jobs on month-over-month job growth. At the same time, Goldman calls this a narrow labour-market shock rather than evidence of a broad economy-wide collapse. That matters for students, parents and young professionals, because headlines create the impression that AI is already sweeping through the entire labour market, while the more sober evidence points to an uneven, sector-specific and still developing transition.

MIT’s Neil Thompson, in the Goldman Sachs discussion, adds an important reality check that should be repeated more often. AI capability is not the same as AI adoption. A model may be able to perform a task in a demonstration, but a company still needs clean data, secure access to information, workflow integration, reliability, economic justification and people who can check the output. In many fields, especially regulated or domain-specific fields, that distance between technical possibility and business reality is large. AI is therefore not a magic replacement layer that can simply be inserted into every job tomorrow; it is a tool that becomes powerful only when the surrounding process, data and human accountability are ready.

The first wave saves costs, the second wave creates more work

The first wave of AI adoption will naturally focus on efficiency, because reducing cost is the easiest business case to understand and the fastest one to defend in a boardroom. If an internal process can be automated, accelerated or simplified, management will test it. If a role consists mainly of repeatable cognitive tasks, parts of that role will be exposed. This is why routine back-office work, customer service, administrative support and certain design or content-production tasks are under pressure. The World Economic Forum also identifies roles such as cashiers and administrative assistants among those expected to decline, while noting that generative AI is now reshaping parts of creative work, including graphic design.

However, cost reduction is not the same as business growth. A company does not become a great company only by spending less. At some point every serious business has to sell more, serve more customers, enter more markets, build better products, deliver faster support, improve quality and create more value than its competitors. That is where the second wave begins. Once companies understand AI not merely as a way to cut human resources, but as a way to produce more, discover more, test more, localize more, analyse more and serve more, the question changes from which people can be removed to which people can use these tools to expand the business.

Goldman Sachs’ more optimistic labour-market view depends on exactly this dynamic. Joseph Briggs argues that the long-term effect will not be permanent job loss if new jobs are created fast enough, and he points to the historical record in which around 85% of job growth over the last 80 years has been driven by the technological creation of new positions. He also notes that the U.S. labour market is constantly creating and destroying jobs, with around 30 million jobs created and 29 million destroyed in a typical year. The point is not that transition is painless, but that the economy is not a fixed box of tasks. New technologies destroy tasks, create tasks, change occupations and open spaces that nobody could name at the beginning of the transition.

The junior role will not disappear, but the old junior task list will

The anxiety is especially strong among students and recent graduates because AI already looks mature enough to perform many tasks that were once given to juniors. It can draft a memo, summarize a document, write simple code, create a first analysis, prepare a presentation structure and answer basic research questions. This does create pressure on the traditional entry-level task list, and it would be wrong to tell young people that nothing changes. The work that used to be assigned to a junior because it was easy, repetitive and time-consuming will increasingly be done with AI or by a junior using AI.

Yet this does not mean companies no longer need juniors. It means companies need to redesign the apprenticeship model. A junior was never hired mainly because the first six months of output would transform the company. Every serious employer knows that a junior arrives with general knowledge, academic discipline and potential, but usually without deep understanding of the specific industry, the specific product, the specific clients and the specific decisions that make the business work. Juniors are hired because companies need to create their own future experts. They hire people who are still empty books in the most positive sense, and then they write into those books the domain knowledge, habits, standards and judgment that the market cannot easily provide.

This is especially true in specialised industries. In my own field, fiscalization and retail compliance technology, it is unrealistic to assume that a company can simply go to the market and find many people who already understand, for example, fiscalization in Ghana as part of a middleware solution integrated by global companies across different countries, architectures and operational realities. Such people exist, but they are rare, and in most cases they have to be developed. That development starts with juniors, and AI does not remove that need. It changes the content of training, the speed of training and the tools used in training, but it does not remove the necessity of building people.

The young professional who understands this has an advantage. The future junior will be expected to use AI, but not to hide behind it. The future junior will need to ask better questions, verify results, understand the domain context, document reasoning and learn faster than previous generations. The value will move away from being the person who can produce a first draft slowly and toward being the person who can use AI to produce a better first draft, test it against reality and improve it with human judgment.

University becomes more important because tools make basics more valuable

The argument against studying sounds tempting in the AI age, because a student can now ask why learning is necessary if the machine can provide an answer. This argument is dangerous because it confuses access to output with possession of competence. AI can deliver an explanation, code snippet, legal summary or business analysis, but without knowledge the user cannot judge whether the answer is correct, incomplete, biased, outdated or simply irrelevant to the real problem. The weaker the human foundation, the more dependent the person becomes on the machine, and dependence is not the same as mastery.

A university degree still matters at the most practical level because it improves a young person’s starting position. A hiring manager who does not know an applicant personally has to begin with signals, and a degree remains one of those signals. It does not guarantee talent, character, creativity or future success, and many people without degrees build exceptional careers, but graduation differentiates a candidate at the first filter and shows that the person was able to commit to a demanding path for several years. In a competitive labour market, that first signal still matters.

More importantly, university teaches basics that become more valuable, not less valuable, when tools become more powerful. Mathematics, computer science, law, economics, engineering, psychology, writing, research methods and domain theory are not valuable because nobody has ever summarized them before. They are valuable because they shape the way a person thinks. A student who understands foundations can use AI as a multiplier. A student who skips foundations can only use AI as a black box. The first person can challenge the answer, improve the prompt, detect the weakness and connect the result to reality. The second person can only copy, hope and wait until someone else notices the mistake.

University also teaches endurance. It teaches a person to stay with a difficult problem longer than is comfortable, to read material that does not immediately entertain, to produce work under pressure, to accept criticism, to structure thought and to complete something that takes years rather than minutes. In a labour market shaped by AI, endurance will matter because the people who remain valuable will not be those who get one quick answer, but those who continuously learn as the tools, methods and industries change.

The skills gap is the real warning

The World Economic Forum’s report should be read less as a prediction of unemployment and more as a warning about preparedness. The Forum says the skills gap is already the most significant barrier to business transformation, cited by 63% of employers, while nearly 40% of the skills required on the job are expected to change by 2030. It also estimates that 59 out of every 100 workers will need reskilling or upskilling by 2030, and that 11 of those workers may not receive it, which translates into more than 120 million people at medium-term risk of redundancy.

This is the real danger for young people and for older workers alike. The danger is not that AI exists. The danger is entering the future with yesterday’s skills and assuming that a degree, a job title or years of experience will protect you automatically. The Forum’s data shows that employers are aware of the challenge, with 77% planning to upskill workers because of AI, while 41% also plan workforce reductions where AI can automate tasks. This combination captures the labour market perfectly. Companies will train people in some areas and reduce people in others. The individual challenge is to be on the side of learning, adaptation and value creation.

The fastest-growing skills will not be purely technical. AI, big data, cybersecurity and networks will grow in importance, but so will analytical thinking, creative thinking, resilience, flexibility, leadership and collaboration. This is a crucial message for students who fear that only programmers have a future. The next economy will need technical literacy, but it will also need people who can understand humans, build trust, make decisions, lead teams, communicate complexity and connect technology to real problems.

The right message for young people

The right message to young people is not that everything will be fine without effort. It is that the future remains full of opportunity for those who accept that the definition of employability is changing. AI will take over some tasks, and some roles will disappear. It will also make many people more productive, create new business models, open new specialist roles and increase the value of those who can combine tools with domain knowledge. The student who studies seriously, uses AI honestly, learns the fundamentals and develops judgment has a stronger future than the person who avoids study because the machine can answer a question.

For juniors, the opportunity is to become the first generation that enters professional life with AI as a normal instrument rather than as a later disruption. That is a privilege if it is used correctly. A young professional can learn faster, compare sources faster, draft faster, prototype faster and understand unfamiliar domains faster than any previous generation. The condition is that AI must be treated as a tool for learning and production, not as a substitute for thinking. The person who uses AI to avoid learning becomes weaker. The person who uses AI to accelerate learning becomes stronger.

There is no need for panic, but there is a need for seriousness. The labour market will not reward fear, nostalgia or passive waiting. It will reward people who study, adapt, build rare domain knowledge, understand how tools work, and keep enough intellectual independence to judge when the machine is wrong. AI will change the first job, but it does not remove the value of becoming a professional. It makes the path more demanding, more dynamic and, for those willing to learn, more promising.

Sources

World Economic Forum, “Future of Jobs Report 2025: 78 Million New Job Opportunities by 2030 but Urgent Upskilling Needed to Prepare Workforces,” published January 7, 2025. https://www.weforum.org/press/2025/01/future-of-jobs-report-2025-78-million-new-job-opportunities-by-2030-but-urgent-upskilling-needed-to-prepare-workforces/

Goldman Sachs, “How Will AI Impact the Labor Market?”, Goldman Sachs Exchanges, published July 2, 2026, including discussion with Joseph Briggs, Neil Thompson and Daron Acemoglu on the Top of Mind report “An AI Job Apocalypse?”. https://www.goldmansachs.com/insights/goldman-sachs-exchanges/how-will-ai-impact-the-labor-market

Goldman Sachs Research, “An AI Job Apocalypse?”, Top of Mind report, June 25, 2026. https://www.goldmansachs.com/pdfs/insights/goldman-sachs-research/an-ai-job-apocalypse/report.pdf